PRACTICE AREAS

Customer
Insights

Customer
Insights

Business Challenges

  • Creating a single view of customers based on transactional and demographic data
  • Identifying and analyzing patterns, and predicting behavior
  • Customizing solutions based on real-time insights

Our Approach

  • Consolidate data from disparate internal and external sources, including unstructured data into smart data marts
  • Use Big Data and database optimization techniques for faster load, eliminating duplicates, and easier retrieval
  • Prebuilt data models to quicken implementation
  • Intra-day updates to data repository

the benefits

  • Improved monitoring of Recency, Frequency, Monetary Value (RFM) Metrics
  • Better management of Churn and Attrition based on patterns and multi-dimensional insights
  • Grow share-of-wallet through better up-sell and cross-sell programmes
  • Enriched data enables more sophisticated client segmentation and behavioral analysis
  • Create models for better targeting
  • Improved Sales Productivity and Efficiency
View Case Studies
  • AP Optimization

    BFSI

    AP Optimization

  • BI for Asset Managers

    BFSI

    BI for Asset Managers

  • Efficacy of Research

    BFSI

    Efficacy of Research

  • Enterprise DW and BI

    BFSI

    Enterprise DW and BI

  • Pricing Analytics

    BFSI

    Pricing Analytics

  • Risk Surveillance

    BFSI

    Risk Surveillance

  • Wholesale Banking

    BFSI

    Wholesale Banking

  • BFSI: Working Capital Optimization

    A global bank with Transaction Banking presence in over 100 countries with a strong history of launching innovative products and helping clients streamline and automate processes, mitigate risk and expand their reach.

  • BFSI: BI for Asset Managers

    A leading Asset Management Company with a large investor base and diverse asset classes.

  • BFSI: Efficacy of Research

    A leading Retail Securities company with a pan-India presence.

  • BFSI: Enterprise DW and BI

    An Indian bank that has grown from its regional offshoots to a national player through acquisitions. Has plans of becoming a leading bank with multitude of branches and other facilities in the near future.

  • BFSI: Customer Pricing Analytics

    A global bank requiring insights into its large billing information to better price existing and prospective customers and help its dispersed sales force better informed pricing decisions.

  • BFSI: Risk Surveillance

    Risk Assessment and Monitoring Solution (RAMS) for SME lending and Branch banking businesses.

  • BFSI: Wholesale Banking

    A fast growing private sector bank with a pan-India presence and a diverse product and client portfolio.

Sales &
Marketing

Sales &
Marketing

Business Challenges

  • Identifying customer segments with highest potential for conversion
  • Increasing yield without increasing marketing spends
  • Defining the right media/channel mix and tracking effectiveness
  • Providing up-to-date intelligence to a dispersed sales force for better actioning

Our Approach

  • Enable multi-dimensional analysis of historical data to better visualize trends and patterns.
  • Adopt data modeling and pattern-matching techniques to identify new avenues and measure likely business outcomes
  • Provide strong visualization and data discovery capabilities to spread intelligence organization-wide

the benefits

  • Optimize media and channel spend
  • Individualize Marketing and Personalize Campaigns
  • Drive and increase adoption of products and channels by better empowering sales force
  • 360-degree view of client and business
  • Better alignment of sales and distribution incentives
  • Improved Sales Performance Management
View Case Studies
  • BI&A in Retailing

    Retail

    BI&A in Retailing

  • BI for Asset Managers

    BFSI

    BI for Asset Managers

  • Enterprise DW and BI

    BFSI

    Enterprise DW and BI

  • Targeted Marketing

    Payments

    Targeted Marketing

  • up-sell and cross-sell

    BFSI

    up-sell and cross-sell

  • Wholesale Banking

    BFSI

    Wholesale Banking

  • RETAIL: BI&A in Retailing

    A pan-India footwear retailer with sales across 600+ outlets in over 60 cities with 3,00,000 SKUs.

  • BFSI: BI for Asset Managers

    A leading Asset Management Company with a large investor base and diverse asset classes.

  • BFSI: Enterprise DW and BI

    An Indian bank that has grown from its regional offshoots to a national player through acquisitions. Has plans of becoming a leading bank with multitude of branches and other facilities in the near future.

  • Payments: Targeted Marketing

    A new generation payments company providing simple, expedient and speedy commercial payment services at retail outlets across the country.

  • BFSI: up-sell and cross-sell

    Leading NBFC with a diversified business portfolio spanning from Credit Cards to Retail Assets to Brokerage and Asset Management.

  • BFSI: Wholesale Banking

    A fast growing private sector bank with a pan-India presence and a diverse product and client portfolio.

Governance
Risk &
Compliance

Governance
Risk &
Compliance

Business Challenges

  • Sifting through data, reducing noise and minimizing false positives
  • Detecting, analyzing and linking irregular and abnormal transaction patterns and co-relating actual behavior with assessed or declared risk profile
  • Decision-support and alerts for policy compliance
  • Accuracy, reliability and timeliness of regulatory reporting

Our Approach

  • Integrate external data sources to create a more comprehensive analytical framework
  • Automated actioning or responses based on user behavior, patterns or preset triggers
  • Generate fresh views with an easily configurable custom rules-driven engine
  • Provide real-time alerts and action indicators
  • Use workflow capability for Case Management

the benefits

  • Clear bifurcation of high and low risk items
  • Monitor risk limits, and enable stress testing, back testing and model validation
  • Enable prompt action on compliance alerts or warnings
  • Preventive diagnostics to enable detection of unethical behavior (fraud, money laundering, front running, circular trading, etc.)
  • Early warning signals for market, credit and operational risk items
View Case Studies
  • Credit Decisioning

    Telecom

    Credit Decisioning

  • Regulatory Reporting

    BFSI

    Regulatory Reporting

  • Risk Surveillance

    BFSI

    Risk Surveillance

  • Telecom: Credit Decisioning

    A global telecom major with over 150 million active clients across 23 regions in India.

  • BFSI: Regulatory Reporting

    An Indian bank that has grown from its regional offshoots to a national player through acquisitions. Has plans of becoming a leading bank with multitude of branches and other facilities in the near future.

  • BFSI: Risk Surveillance

    Risk Assessment and Monitoring Solutions (RAMS) for SMEs and Branch banking businesses.

Performance
Indicators

Performance
Indicators

Business Challenges

  • Organization-wide, single view of key indicators
  • Common framework and language for data interpretation
  • Alerts, with an "as I like it" approach

Our Approach

  • Uniform, mechanical and disciplined approach to track and analyze KRAs
  • KPIs across the ecosystem (includes work force, suppliers, vendors, etc.)
  • Minimize administrative person-hours to produce insights

the benefits

  • Discipline gives you the flexibility to Manage by Exception
  • Directly access balance scorecards, and performance metrics
  • Capability to perform scenario planning, business forecast and What-if analysis
  • Traffic Signals/Lights: Steer your journey and enable course corrections or additional emphasis on key action items
View Case Studies
  • BI&A in Retailing

    Retail

    BI&A in Retailing

  • BI for Asset Managers

    BFSI

    BI for Asset Managers

  • Efficacy of Research

    BFSI

    Efficacy of Research

  • Enterprise DW and BI

    BFSI

    Enterprise DW and BI

  • Wholesale Banking

    BFSI

    Wholesale Banking

  • retail: BI&A in Retailing

    A pan-India footwear retailer with sales across 600+ outlets in over 60 cities with 3,00,000 SKUs.

  • BFSI: BI for Asset Managers

    A leading Asset Management Company with a large investor base and diverse asset classes.

  • BFSI: Efficacy of Research

    A leading retail securities company with a pan-India presence.

  • BFSI: Enterprise DW and BI

    An Indian bank that has grown from its regional offshoots to a national player through acquisitions. Has plans of becoming a leading bank with multitude of branches and other facilities in the near future.

  • BFSI: Wholesale Banking

    A fast growing private sector bank with a pan-India presence and a diverse product and client portfolio.

Productivity
& Decision-
support

Productivity
& Decision-
support

Business challenges

  • DIMS (Data Information Management System) to stitch different sources of data into one system
  • The benefit of hindsight: Enabling individuals to provide alternate solutions based on experience
  • Reliability: Ensuring product and process conformity and resilience
  • Inherent inadequacies in the quality of data

Our Approach

  • Data cleansing and validation prior to analysis
  • Integrate the analytics into your Business Process
  • Analyze historical data and interpret trends to discover patterns and suggest appropriate actions
  • Increase adoption through a Design-It-Yourself, self-service model

the benefits

  • Create a Digital Nervous System that has capabilities to look beyond the obvious
  • Ensure innovation as well as enhance Quality and Sustainability
  • Identify bottlenecks, and perform root cause analysis
  • Provide logical alternatives
  • Pattern matching and trend analysis to map high-value alerts as opposed to low-value ones
View Case Studies
  • BI&A in Retailing

    Retail

    BI&A in Retailing

  • Credit Decisioning

    Telecom

    Credit Decisioning

  • Enterprise DW and BI

    BFSI

    Enterprise DW and BI

  • Wholesale Banking

    BFSI

    Wholesale Banking

  • RETAIL: BI&A in Retailing

    A pan-India footwear retailer with sales across 600+ outlets in over 60 cities with 3,00,000 SKUs

  • Telecom: Credit Decisioning

    A global telecom major with over 150 million active clients across 23 regions in India.

  • BFSI: Enterprise DW and BI

    An Indian bank that has grown from its regional offshoots to a national player through acquisitions. Has plans of becoming a leading bank with multitude of branches and other facilities in the near future

  • BFSI: Wholesale Banking

    A fast growing private sector bank with a pan-India presence and a diverse product and client portfolio